Jeff Zych

2024 Reading List

I read 15 books in 2024. Half as many as last year’s 30. That’s not too surprising, this year was a big year for us: we bought a house and moved, put down our beloved dog, Emma 😢, and welcomed our second child, Aiden, to the world, making us a family of 4. (And that was all in a 2 month time span 😲). So ya, leisure time was down quite a bit.

One positive change I made to my reading habits was putting a book in each bathroom to pick up while on the loo. It’s only a handful of minutes of reading time, so it takes months to finish a book, but it’s good for those non-fiction books that I wouldn’t necessarily sit down to read, and have self-contained units/chapters (as opposed to a narrative that builds on itself), like Creative Block. And having multiple books in play can lead to cross talk, which is a nice side benefit. (Hat tip to Austin Kleon for inspiring me to do this).

I only read 3 fiction books this year, but one of them was 1,000+ pages (more on that one below). In non-fiction, Art/Design/Creativity books continue to dominate (of course).

Faves

In no particular order, here are a few favorites from this year.

  • More is More by Molly Baz. This is a cook book, so not a book you sit down and read (usually), but what I like about it beyond just the recipes (which are great) is the philosophy behind the book: it’s all about bold flavors, i.e. more is more. If you’re going to use an ingredient, then really use that ingredient. Make sure you can taste it in the dish. Don’t be shy with the salt. Add sauces to take dishes to the next level. I already like cooking that way, but it also made me realize I have that philosophy in my design work and other creative endeavors, and I shouldn’t shy away from that.
  • Exhalation by Ted Chiang: This was a great collection of sci-fi short stories. Most of them are philosophical in nature and musings on the human condition, using sci-fi as a vehicle for the ideas. Highly recommended, even if you don’t normally read sci-fi.
  • My Effin Life by Geddy Lee: This is the autobiography of the Rush frontman, Geddy Lee. I enjoyed this a lot more than I expected to. It was also, at times, heavier and sadder than I was expecting (for example, both of his parents are holocaust survivors and he writes about their experiences). I’m a huge Rush fan, and listened to them a ton in high school and college, and it took me back to those days. But I lost touch with them in my 20s, not long after their 30th anniversary R30 tour (which I saw at the Hollywood Bowl 🤘), and reading about the couple of tours they did after that, and specifically the R40 tour (their 40th anniversary tour (!!!)), made me really disappointed that I didn’t get a chance to see them one last time. They were never the cool kids or the hip band to like, but they were incredible musicians and performers and with their longevity achieved a kind of cult cool-because-they’re-uncool status. Neil Peart (drummer) passed in early 2020, and he’s irreplaceable, so their touring days are over.
  • Infinite Jest by David Foster Wallace: This was my second time reading this book, and it took me 4 months (the first time took me at least a year, probably more, because I had to put it down in the middle because it was making my head spin). It was much better the second time. Going into it knowing the “plot” (such as it can be called) and players and how it’s structured made it much easier to read and to pick up on more of what was going on. I appreciated it a lot more. Some things that stood out this time:
    • It’s funny. A lot funnier than I remember it being the first time. I think that’s because the book is so dense and hard to follow the first time you read it that the humor flies right by (it’s more of a WTF-is-happening?! feeling).
    • The narration is this very unique style where it’s narrated in third person (most of the time; some of it is first-person), and the narrator knows the person’s thoughts and it’s written in their voice (i.e. using their jargon, verbal tics, etc.), so the narrator is omnipotent, but then there will be footnotes where the narrator says, “They probably meant this-other-thing instead,” as if it were a mistake or an editor typing [sic], which is interesting since if the narrator is omnipotent then how would they not know what was meant? I decided to ask ChatGPT about this decision, and it suggested it was done to add to the theme of people being isolated from and unknown to others, and even from oneself, and that sometimes we don’t know our own internal state or needs or wants and have a disconnect between our internal states and external states. So even for an omnipotent being there’s no objective truth or way of knowing what exactly is meant. Such as one of the characters, Hal, thinking and feeling one thing but then characters around him wondering why he looks amused at something that’s objectively not amusing (and Hal being confused at how his face is giving that impression when internally he doesn’t feel that way at all [all of which is also quite funny]).
    • The copious amount of footnotes are, of course, one of the most famous things about the book. (There are 388 of them. Some of the footnotes have footnotes). Re-reading it I was definitely trying to understand what purpose DFW had in mind by using this narrative device. Many of the footnotes contain crucial plot details. Some of the footnotes are entire chapters. Some footnotes could have just been part of the main text (IMO). Some of the footnotes are so trivial as to be worthless. So why add this layer of complexity and annoying page turning? (I had to read it with 2 bookmarks, btw, to keep track of where in the footnotes I was for easy reference back and forth). I went back to my trusty friend ChatGPT, who posited that the diversions and tangents and fractured, non-linear organization of the book is to create an environment and commentary on the distractions of the modern world and how hard it is to focus and have uninterrupted thought and make sense of what’s going on around you. The book came out in 1996, so pre-cell phones and the web was just a baby, and at that time DFW was reacting primarily to TV and commercials. It also reminds me of reading about the writing of the book (probably in the memoir, Although Of Course You End Up Becoming Yourself) about how he (David Foster Wallace) would have to isolate himself at home for days or weeks at a time to work on the book. Like get rid of his TV, cover the windows, not leave, etc. etc. Otherwise he would get distracted. (He was also a TV addict). So this stuff ran deep for DFW. But was also prescient for our modern world.
    • And that’s another thing: how in the world did he write this?! It’s so dense and complex, and written in so many different styles, and espouses on so many different themes and ideas (example: there’s a whole chapter about video phones and why they were a fun novelty at first but ultimately didn’t replace phone calls because people didn’t want to have to make sure their hair and face looked good just to answer the phone so they got masks of their faces looking their best to put on when receiving video calls and then ultimately people just went back to voice only [all of which is pretty funny and accurate in terms of human behavior and psychology but wrong in terms of how the technology actually played out]), that it just makes me wonder what kept him going. It took him almost 10 years to write. Like even just the sheer volume of the amount of writing he had to do. Much less the actual ideas and concept of the book. How did he know it would hang together? How did he not abandon it several times over? (IIRC he did put it down and pick it up many times over the years). Anyway, I find it incredible this novel came into being at all. It’s a knotty, dense read, but worth it if you can get through (and I can now say only gets better with subsequent reads).

The List

As always, you can view the full list and follow along with my current list in Notion.

  • Timequake by Kurt Vonnegut
  • The Art of Color by Kelly Grovier
  • More is More by Molly Baz🍴
  • Oranges by John McPhee
  • Show Your Work by Austin Kleon 👍
  • The Hidden Factor: Mark and gesture in visual design by Steven Skaggs 👍
  • Exhalation by Ted Chiang 👍
  • Psychonauts: Drugs and the making of the modern mind by Mike Jay 💊
  • The Innovation Delusion: How our obsession with the New has disrupted the work that matters most by Lee Vinsel and Andrew L. Russell
  • Interviewing Users: How to uncover compelling insights by Steve Portigal 👍
  • What an Owl Knows: The science of the worlds most enigmatic birds by Jennifer Ackerman 🦉
  • Cruciverbalism by Stanley Newman ✏️
  • My Effin Life by Geddy Lee 🎸
  • Infinite Jest by David Foster Wallace 🎾
  • How to Measure Anything by Douglas W. Hubbard

Kind Eye

“I look with a kind eye at people.”

This line from tennis coach Patrick Mouratoglou (Serena Williams’ former coach) in Nick Kyrgios’ “Good Trouble” YouTube series struck a chord with me.

Patrick said he always looks for the positives in players. Commentators and the peanut gallery is quick to judge and point out flaws and what they need to improve, rather than looking for the positives.

It made me realize I’ve always been someone who looks at people with a kind eye as well. Friends, family, coworkers, everyone.

But it also made me realize that as a manager, the clashes I had with leadership and a company’s culture stemmed from it being a place where they don’t have a kind eye. They take a critical eye to everything and everyone.

This was in especially sharp relief when doing performance reviews for my team. I would always bring their strengths to the conversation, while my peers and leadership would only see weaknesses.

These interactions made me doubt myself. “Am I not looking with a critical enough eye at my team? Am I deluding myself about this person’s abilities?”

But watching this interview made me realize not having a “kind eye” isn’t a liability; it’s a strength. If it worked for Serena’s coach to lift her to 23 grand slams, then it can work for me.

Don’t let a linear design process snuff out your sparks of inspiration

Earlier in my career, I would follow the double diamond design process as a series of linear steps: define the problem, explore solutions, test & iterate, then build and ship.

If I had an insight that started with the solution, for example, I would go back to the beginning before following that spark of inspiration.

But the more times I’ve gone through this cycle, the more I’ve realized that this is a recipe for snuffing out good ideas. The creative process isn’t linear. Ideas can be sparked from anywhere. Any point in the double diamond is a valid onramp to a great idea.

The key is to make sure you check all the boxes: does it solve a real problem? Is it valuable? Is it usable? Is it technically feasible? Is it desirable?

You don’t need to check these boxes in any prescribed order (which is how I previously approached projects). They just need to be checked.

I’m know I’ve squandered a lot of good ideas as a result of getting a flash of inspiration, but then stopping myself from following that thread to go back to the beginning and try to define the problem, goals, constraints, and so on. This just stifles creativity.

Now I try to follow those sparks whenever they pop up, and loop back to other parts of the process when they’re relevant.

These ideas don’t always pay off. But that doesn’t matter. Sometimes they inform other projects. Sometimes they dissipate into the ether. At a minimum I will have had fun pursuing an idea I’m excited about and grown in some small way as a result.

Joel Califa wrote about this awhile back in his blog post, Your Work is Starstuff.

Ryan Singer also wrote about a similar idea in his post, Small Tools for Shaping. He has various tools to help him shape ideas, and he picks the best one for the job rather than following any prescribed, linear process.

So that’s my mantra of the moment: grab the sparks of inspiration when they strike. Don’t let a linear process stifle your creativity.

2023 Reading List

I read 30 books in 2023, which is actually 5 more than 2022 and 6 more than 2021. Like the preceding years, this year felt lower than the previous years but was actually higher (very much buoyed by visual books like Practical UI and Arcade Game Typography).

I only read 6 fiction books this year, which I thought was surprisingly low until I checked last year and it was 3 times higher, hah. My most-read category is art/design/creativity (11), which is both because I find those most interesting and gobble them up, and also because many of them are visual and low in words. I did better this year at reading books by women (8 — same as last year) and people of color (8).

Faves

  • Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin: This book was written about a lot in last year’s reading lists, but I didn’t get to it until 2023 and it did not disappoint. It’s the story of a creative partnership and friendship and how that changes and evolves over decades. And it’s all centered around video games (especially 80s and 90s “retro” games), which hits the nostalgia factor hard for me.
  • Practical UI by Adham Dannaway: A great book of practical UI tips and tricks to up your UI and visual design game. Instant recommend for anyone getting started in UI design, or for design veterans who are looking for more tricks to add to their toolbelt (alongside Refactoring UI by Adam Wathan and Steve Schoger).
  • The Creative Act: A Way of Being by Rick Rubin: By far the best book on creativity I’ve read in a long time. Probably ever. Every chapter and paragraph and line and word felt meaningful and like I was only understanding a fraction of the deeper meaning. Rick writes about creativity in a philosophical, mystical way that’s applicable to any creative endeavor, not just music (I saw it described as being written in the style of the Tao Te Ching, which I haven’t read but seems apt). I found it so inspiring that I keep a copy on my desk and flip to random pages sometimes to give me guidance. I keep a couple of post-its on my monitor of quotes from the book (a sample: “If you begin with a question and use it to guide an adventure of discovery, that’s the work of the artist.”).
  • White Teeth by Zadie Smith: This was a recommendation from a friend and it did not disappoint. The writing is sharp and witty, the characters have depth, and it felt like a movie playing in my head while I read it.
  • Arcade Game Typography: The art of pixel type by Toshi Omagari: This was a really cool book documenting and classifying 8x8 pixel type that was used in early video games. I was impressed by the amount of variety that people came up with in such a small grid! It’s a largely visual book, and anyone who played early video games would enjoy flipping through it.
  • Jungalow: Decorate Wild by Justina Blakeney: I believe this is the first interior decorating book I’ve read, and I found it very inspiring. Justina has an eclectic and unique style that I enjoy, but more importantly she encourages exploration and trying things out and finding what you like over following “rules” set by others. I’ve noticed this as a meta-trend with myself: I’m drawn to creatives who have unique and expressive styles and advocate finding what works for you rather than what other people say is “right” or “wrong” (such as the chefs Molly Baez and Samin Nosrat).
  • Booze and Vinyl by Andre and Tenaya Darlington: This was a Christmas present from last year that pairs a classic vinyl record with 2 cocktails (one for each side). The intentionality of putting on a record and making a pair of cocktails to sip on while listening really resonated with me. The authors throw parties like this which I’ve been holding in the back of my head to do some day. It inspired me to purchase some vinyl and make a some new cocktails!

Lastly, I read a couple of classics this year: The Catcher in the Rye by J. D. Salinger, and The Bell Jar by Sylvia Plath. Both classics for a reason, although neither “wow!”-ed me or changed my life. I had read Catcher in high school, and it’s so much easier to see how full of shit Holden is as an adult. I had never read The Bell Jar before, and I can see how it could be really meaningful for folks in high school and college.

List

As always, you can view the full list and follow along with my current list in Notion.

  • Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin 👍
  • Practical UI by Adham Dannaway 👍
  • Salt: A World History by Mark Kurkansky
  • A Primer for Forgetting: Getting Past the Past by Lewis Hyde
  • Please Report Your Bug Here by Josh Riedel
  • Novelist as a Vocation by Haruki Murakami
  • Flawless Typography Checklist by Jeremiah Shoaf 👍
  • Feeding Littles and Beyond: 100 baby-led-weaning-friendly recipes the whole family will love by Ali Maffucci, Megan McNamee, and Judy Delaware
  • Dopeworld by Niko Vorobyov
  • Brave Companions by David McCullough
  • How to Write One Song by Jeff Tweedy 🎸
  • Vacationland by John Hodgman
  • A Dictionary of Color Combinations vol. 2 by Sanzo Wada
  • Company of One by Paul Jarvis 👍
  • The Creative Act: A Way of Being by Rick Rubin 💯
  • The Catcher in the Rye by J. D. Salinger
  • Arcade Game Typography: The art of pixel type by Toshi Omagari 👾
  • The Cooking Gene by Michael W. Twitty
  • Articulating Design Decisions by Tom Greever
  • White Teeth by Zadie Smith 👍
  • Jungalow: Decorate Wild by Justina Blakeney 👩🏼‍🎨
  • Design by Definition by Elizabeth McGuane
  • User Friendly: How the hidden rules of design are changing the way we live, work, and play by Cliff Kuang with Robert Fabricant
  • First Designer In: From just hired to minimum viable design team in five weeks by Tara L. Kelly 👍
  • Daddy Diaries by Andy Cohen
  • Booze and Vinyl by Andre Darlington and Tenaya Darlington🍻
  • The Bell Jar by Sylvia Plath
  • A Maze of Death by Philip K. Dick
  • The Anthropocene Reviewed by John Green
  • A Brief History of Lager: 500 Years of the Worlds Favorite Beer by Mark Dredge 🍻

I found this antique pitcher

The antique pitcher I found

I found this antique pitcher outside an apartment building today. It was amongst some discarded books and knick-knacks, most of which was junk, but then there was this pitcher. I normally would have just left it, but this pitcher held my attention.

I felt myself coming up with all the reasons I should just leave it: “I don’t need it.” “It’s old.” “It’s discarded junk.” But then I stopped myself and decided to take it home.

Why did I do this? Two threads came together to inspire me: the first was Justina Blakeney’s book, Jungalow. In this interior design book, she talks about finding old stuff at markets, swamp meets, antique fairs, etc., and giving them new life. Re-using them, remixing them, incorporating them into home decor, and so on.

The second was a note I keep on my desk, which I saw in The Creative Act by Rick Rubin (the best book Ive read on creativity in a long time): “Base decisions on the internal feeling of being moved. Notice what holds your interest.”

This pitcher was holding my interest! I didn’t really know why, but that’s not the point. The point is I should base decisions off of this feeling, without the need to rationalize it. I both noticed this was holding my interest, and also noticed that my old thought patterns were telling me all the reasons to discard that thought. So I did the opposite and followed what held my interest.

These two threads came together to change change my behavior. The pitcher is now more than a pitcher – it’s a symbol of my ongoing journey to reach my creative potential.